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                  生物醫藥行業:建立統一直銷/分銷/服務平臺
                  2018-02-27  次瀏覽 來源:鵬為官網

                  鵬為生物醫藥行業解決方案,滿足生物醫藥行業監管對信息系統的要求,使生物醫藥企業實現細致化管理,全程跟蹤業務過程,降低運營的成本。“互聯網+”新時代,鵬為將與您一道致力于提升生物醫藥行業管控方式、創新新模式,并輔助移動應用、微信集成、大數據、AI等最新技術,實施標準和精細化管控等諸多管理升級與轉型,提升企業運營效率。

                  生物醫藥行業特點
                  生物醫藥企業通常建立了龐大的營銷管理團隊,在全國市場占有一席之地的生物醫藥企業往往建立了千人以上的營銷團隊,通過營銷團隊來管理數百家一級經銷商、數千家二級代理商、數萬家醫院以及數十萬家醫藥零售終端。龐大的營銷體系,不僅帶來了龐大的營銷費用,同時給企業帶來了繁雜的管理體系,這些都增加了醫藥企業營銷管理的難度。
                  • 經銷商眾多
                    由于經銷商數量眾多,沒有建立完善的經銷商分級及價值體系,對于優質經銷商支撐體系不夠完善
                  • 產品流向復雜
                    由于產品流向涉及一二級經銷商、醫院、零售終端,數據采集工作難且工作量巨大,無法有效管理產品流向
                  • 人員異地管理
                    由于營銷服務體系人員眾多,且異地管理。沒有一套有效的統一平臺管理異常人員營銷及服務體系
                  • 營銷費用不透明
                    營銷費用支出龐大且不透明,無法有效的進行日常營銷費用從預算到審批的全透明化管理
                  鵬為CRM生物醫藥行業解決方案
                  • 客戶管理
                    針對渠道經銷商、醫院(科室及醫生)、學術專家的多維度主數據管理
                  • 直銷/分銷
                    針對直銷/一二級渠道/零售終端、授權區域及產品、授信、證照、訂單、回款進行業務全過程管理
                  • 流通/庫存
                    針對一二級經銷商/零售終端、總部庫存管理,支持批次批號跟蹤、嚴格的出入庫管理
                  • 產品流向
                    針對一二級經銷商/零售終端銷售及庫存、采集醫院各科室產品消耗數據,進行綜合產品流向分析
                  • 市場活動
                    針對學術會議、招投標活動、培訓組織、促銷活動、內部市場活動進行管理
                  • 營銷費用
                    針對費用管控標準、費用預算、借款、費用報銷、費用審批全過程管理
                  • 售后服務
                    售后服務、維修進度、檢修報告、維修費用、物流管理等服務過程管理
                  • 決策分析
                    強大的數據分析系統,實時分析客戶、銷售、產品數據動態、精準分析輔助決策
                  客戶案例
                  亞輝龍
                  致力于中國領先、世界知名的IVD名企
                  憑借鵬為生物醫藥行業解決方案,規范企業內部辦公流程,建立統一客戶、營銷平臺,建立全國統一服務平臺,移動CRM靈活應用管理,與ERP、OA等多套系統打通,大幅度提升企業整體運營效率。
                  查看更多案例 >
                  想試試?現在就申請
                  每個行業都有自己獨特的挑戰和機遇。
                  鵬為CRM在行業獨特的解決方案,
                  適合您的企業,幫助您充分利用互聯網、移動、云、商業智能,
                  改變您的企業。
                  申請體驗

                  致電400-618-4018
                  公式平码五不中杀一码
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