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                  機械設備行業:建設營銷服務一體化平臺
                  2018-02-27  次瀏覽 來源:鵬為官網

                  鵬為機械設備行業解決方案,滿足機械設備行業特點和管理需求,使機械設備行業企業實現細致化管理,全程跟蹤業務過程,降低運營的成本。“互聯網+”新時代,鵬為將與您一道致力于提升醫療器械行業管控方式、創新新模式,并輔助移動應用、微信集成、大數據、AI等最新技術,實施標準和精細化管控等諸多管理升級與轉型,提升企業運營效率。

                  機械設備行業特點
                  機械設備行業可細分為:大型機械、儀器設備、儀表設備等,機械設備行業銷售模式一般較為復雜,根據企業體量交付產品一般也存在自主生產或委外生產或兩者并行三種情形。企業運營一般會涉及:市場營銷、商機/項目、招投標、設備安裝、售后維保等,且在細分領域中更有自身特點。
                  • 客戶產值大
                    機械設備行業面對的客戶數量不多,但產值大,每家客戶數據都非常珍貴,客戶私有化風險高
                  • 銷售周期長
                    由行業競爭激烈,同時大中型設備價格一般偏高,導致企業決策周期拉長
                  • 供應鏈銜接弱
                    涵蓋采購管理、銷售管理、庫存管理、信用管理等核心業務的供應鏈體系銜接弱
                  • 售后維保量大
                    大中型設備一般涉及售后安裝、調制、驗收等過程。產品涉及售后維保管理、維修管理
                  鵬為CRM機械設備行業解決方案
                  • 客戶管理
                    統一的客戶資源管理平臺建設,強大的客戶分級查看權限及分配管理
                  • 分銷管理
                    針對一二級渠道/零售終端、授權區域及產品、授信、訂單、回款進行業務全過程管理
                  • 市場活動
                    針對設備行業展會、市場活動進行管理,通過跟蹤活動獲取銷售線索
                  • 商機管理
                    統一的商機獲取與分配機制,建立商機動態階段管理,有效提升商機的轉化率
                  • 招投標管理
                    從項目立項,招標方案、招投標過程、結果等進行管理,有效提升招投標管理效率
                  • 供應鏈管理
                    為企業提供完整的供應鏈解決方案,涵蓋采購管理、銷售管理、庫存管理、信用管理等核心業務
                  • 售后維保
                    從項目立項,招標方案、招投標過程、合同等進行管理,有效提升招投標管理效率
                  • 決策分析
                    強大的數據分析系統,實時分析客戶、銷售、產品數據動態、精準分析輔助決策
                  客戶案例
                  昆明機床
                  精細化供應鏈全過程管理
                  憑借鵬為機械設備行業解決方案,建立統一客戶、直銷、分銷平臺,建立全國統一服務平臺,實現供應鏈全過程管理,移動CRM靈活應用管理,大幅度提升企業整體運營效率
                  查看更多案例 >
                  想試試?現在就申請
                  每個行業都有自己獨特的挑戰和機遇。
                  鵬為CRM在行業獨特的解決方案,
                  適合您的企業,幫助您充分利用互聯網、移動、云、商業智能,
                  改變您的企業。
                  申請體驗

                  致電400-618-4018
                  公式平码五不中杀一码
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