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                  當前位置:首頁 > 動態 > 媒體報道
                  鵬為軟件珠海“企業信息化營銷與管理”會議盛大召開
                  2012-09-04  次瀏覽 來源:鵬為官網
                          8月31日,由珠海中小企業發展促進會、珠海悠游軟件有限公司和深圳鵬為軟件股份有限公司聯合主辦的“2012企業信息化營銷與管理培訓”會議在珠海南方軟件園盛大召開。本次大會吸引了眾多來自各行各業的關注企業營銷管理的企業決策者與管理者、IT服務領域的營銷團隊精英和多家媒體的關注和參加。鵬為軟件營銷副總宋濤、渠道總監毛飛、市場部經理劉昊東等出席會議,并與大家共同分享了企業營銷管理的新思想。 

                    

                   會議上,宋濤就“如何管理營銷”發表了主題演講。面對著日新月異的信息化時代,營銷管理相比傳統的只看重業績不同,現代化的管理更傾向于人性化管理、信息化管理以及有效率的團隊管理。宋濤指出,中小企業現在所面臨的很多營銷問題,其實歸結為一點,就是員工能力與企業需求沒有很好的一一對應。所以企業在發展過程中,要注重營銷就要從管理好營銷團隊開始。與此同時,中小企業在發展的過程中也要看到現在信息化管理的趨勢所在,才能讓企業持續保持競爭力,站在行業發展的前沿。



                   
                      接著市場經理劉昊東、渠道總監毛飛一同為現場嘉賓分析了企業信息化管理、演示了鵬為CRM系統,并分享了什么樣的CRM適合企業,以及CRM對企業信息化應用帶來的管理便利。

                      在隨后熱烈的討論交流中,劉經理表示“企業的營銷要與信息化的應用相結合,維護老客戶、開發新客戶是營銷的重要內容,客戶關系管理對開展營銷活動顯得尤為重要!”鵬為CRM+呼叫中心完美的解決企業業務流程與客戶關系的完美整合。


                      本次大會最后在熱烈的討論聲中圓滿結束。參加培訓會議的嘉賓都深深意識到企業的前進發展,離不開營銷戰略的制定和營銷隊伍的管理;要制定具有前瞻性的營銷戰略并管理好營銷隊伍,更離不開企業的信息化管理。企業信息化管理能提高企業經營管理信息的準確性和及時性,有助于企業決策的進一步科學化;促使企業業務辦事程序和管理程序更加合理,從而有助于增強企業的快速反應能力;進一步促進企業資源的合理組合及利用,使其在現有資源條件下達到最佳利用效果,從而大大提高企業的生產經營效率和管理效率,同時鵬為軟件做為華南CRM第一品牌也將一如既往的將最好的企業管理理念融入到CRM軟件中幫助企業達到一個新的高度。

                   

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